WELCOME TO YOUR WINE SITE !

Dear Flight Attendants,

It is with great pleasure that I introduce you to your new web site that hopefully will take you on a wine learning adventure of a life time!. Learning about wine should be adventure and a life long journey that will delight and surprise with every new sip taken.

Your site is exclusive to American Airlines Flight Attendants and contains many valuable wine learning tools that will not only help keep you in the wine know for your own personal benefit but also let you converse on wine more comfortably with your customers.

There is no question that wine can be intimidating subject and this site is designed to de-mystify wine and put in perspective as a one of the great beverages of the civilized world. Each subject will be dealt with in layman’s terms and any scientific discussions will be presented in a very fun and easy way so that concepts can be understood and retained.

The most important thing for you to remember is that this is your site and wine forum. Take advantage of it and I will be with you to guide you all the way. Your goal should be to become wine savvy which is all about meeting your customers expectations. Customers do not expect you to be an expert so don’t stress yourself…being wine savvy is the way to go..it has a lot to do with how you approach it…

Safe travels and all the best,

Ken Chase

Enologist/Viticulturist

Wine Consultant American Airlines